Wednesday, May 27, 2009

Traits Of Marketing –

Indians are very good sellers and very choosy buyers. The marketing trait of an average Indian starts from the date when you see your dad praising your mom’s food. “Doesn’t that happen everywhere??”

No!! Not if the food is bad. :)

We portray our emotions, our feelings, our beliefs to accommodate a lot of social hooligans in our lives.
"What will the neighbor think if I buy a big car?"
"Is this dress too revealing?"
"What will the priest think if I don’t visit our temple today??"

So by aligning ourselves to this already established social setup, we market ourselves for social acceptance.
We are scared to be left outside the circle that forms the so called conservative society in our country.
We drink/smoke in private, but don’t approve of the SUPERSTARS smoking in movies.
We pray for the girl next door to turn up in tights, but wouldn’t approve of someone in our family to do the same.

If Kotler was to have born in India, he would have chosen FINANCE – because the entire nation can be decided to award a PH.D in personal branding!!
We as a race have inherited the art of marketing!!!
No wonder we excel in tourism – while different nations impose their own rules to tourists, we go one step forward and accommodate their culture into ours.
We practice different religion, different culture, we market ourselves to the highest levels of social and religious tolerance - we are a special race in ourselves – we are the perfect marketers!!
On a lighter note, the race of Manu(the first man according to Indian mythology) might one day market itself as the biggest supporters of ManU(Manchester United) – all for the cause of global acceptance!!!

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